Cannes Lion count 2021

The Cannes Lions International Festival of Creativity showcased the power of diversity, cultural insight and creativity to incite action. This year, Cannes debuted its first virtual awards show and online platform, Creativity On Demand—where viewers can access 150+ films, and 40+ hours of pure creative content.

In total, the global network won 15 Cannes Lions at the Cannes International Festival of Creativity. The wins include three Gold, six Silver and six Bronze Lions across 10 Leo Burnett offices.

During the week of celebration, our new Global CCO, Chaka Sobhani, was featured in Cannes “What I’ve Learnt” series where creatives shared their career learnings and winning moves with candor. Chaka opened up about her childhood in the country, bunking off school, hustling into the television industry to finally claiming her spot here at Leo Burnett and concluding ‘Good Things Come to Those Who Make’.

See all Leo Burnett Lions below.

GOLD
Leo Burnett Beirut—ABAAD #SafetyForSafekeepers “Baklava Got Legs”
Entertainment: Partnerships with Talent

Leo Burnett London—McDonald’s “Lights On”
Outdoor: Retail

Leo Burnett Madrid—Ruavieja “The Time We Have Left”
Creative Effectiveness: Single Market

SILVER
Leo Burnett Colombia—Budweiser “30” Singles”
Radio & Audio: Use of Radio or Audio as a Medium

Leo Burnett London—McDonald’s “Iconic Stacks”
Outdoor: Retail

Leo Burnett Madrid—Old Spice “Most Epic Seafaring Legend Ever Told”
Print & Publishing: Other FMCG

Leo Burnett Mexico—Eva Clinic “Untouchables”
Health & Wellness: Health Services & Facilities

Leo Burnett Moscow—Hasbro “Trivial Pursuit Hotel”
Brand Experience & Activation: Brand-Owned Experiences

Leo Burnett Thailand— Thai Health Promotion Foundation “Bok Choy”
Film: Local Brand

BRONZE
Leo Burnett Bucharest—Telekom Romania “The Online Park”
Media: Use of Ambient Media: Large Scale

Leo Burnett London—McDonald’s “Lights On”
Print & Publishing: Retail

Leo Burnett Mexico—Eva Clinic “Untouchables”
Outdoor: Interactive Experiences

Leo Burnett Moscow —Hasbro “Trivial Pursuit Hotel”
Brand Experience & Activation: Live Brand Experience or Activation

Leo Burnett Tailor Made—ABTO “Cartoons – Son”
Print & Publishing: Not-for-profit / Charity / Government

Leo Burnett Toronto—Robin Hood “Flour”
Design: Design-Driven Effectiveness

SHORTLIST
Leo Burnett Argentina—Sponsorship Pumas “Video Analysis Team”
Entertainment Lions For Sport: Fan Engagement

Leo Burnett Argentina—Sponsorship Pumas “Video Analysis Team”
Media: Use of Branded Content Created for Digital or Social

Leo Burnett Beirut—ABAAD “#LockDownNotLockUp”
Media: Cultural Insight

Leo Burnett Beirut—ABAAD #SafetyForSafekeepers “Baklava Got Legs”
Social & Influencer: Social Behavior

Leo Burnett Beirut—ABAAD #SafetyForSafekeepers “Baklava Got Legs”
Sustainable Development Goals: Gender Equality

Leo Burnett Chicago—Cadillac “ScissorHandsFree”
Film Craft: Casting

Leo Burnett Chicago—Campbell’s “Dinner Insurance”
Direct: Use of Digital Platforms

Leo Burnett Chicago—Campbell’s “Dinner Insurance”
Direct: Cultural Insight

Leo Burnett Chicago—Campbell’s “Dinner Insurance”
Creative Strategy: Products / Services

Leo Burnett Chicago—Coors Light “Clone Machine”
Brand Experience & Activation: Use of Website / Microsites

Leo Burnett Chicago—Coors Light “Clone Machine”
Direct: Co-creation & User Generated Content

Leo Burnett Chicago—Coors Light “Clone Machine”
Direct: Cultural Insight

Leo Burnett Chicago—Coors Light “Clone Machine”
Social & Influencer: Cultural Insight

Leo Burnett Chicago—Country Time Lemonade “Littlest Bailout”
Direct: Cultural Insight

Leo Burnett Chicago—Feeding America “I am Hunger in America”
Creative Data: Data Visualization

Leo Burnett Chicago—Feeding America “I am Hunger in America”
Creative Data: Data Visualization

Leo Burnett Chicago—Serta “Coolest Kicks”
Design: Lifestyle, Fashion, Leisure, Sports & Outdoor

Leo Burnett Colombia—Aguila Beer “HALF FANS”
PR: Sponsorship & Brand Partnership

Leo Burnett Colombia—Falabella “3362 Falabella.Com”
Direct: Corporate Purpose & Social Responsibility

Leo Burnett Dubai—Bee’ah “Save The Ocean”
Outdoor: Not-for-profit / Charity / Government

Leo Burnett Dubai—Emirate NBD “Secure Your Account – “It Wasn’t Me”
Film: Viral Films

Leo Burnett Frankfurt—McDonald’s “McDelivery – Hungry Car / Hungry Seesaw”
Outdoor: Retail

Leo Burnett India—Fortis “Honor The Donor”
Creative Strategy: Corporate Purpose & Social Responsibility

Leo Burnett Israel—Wizo (Women’s International Zionist Organization) “Everyday Triggers”
Media: Corporate Purpose & Social Responsibility

Leo Burnett London—McDonald’s “Lights On”
Industry Craft: Outdoor

Leo Burnett London—McDonald’s “Lights On”
Industry Craft: Print & Publishing

Leo Burnett Madrid—Old Spice “Most Epic Seafaring Legend Ever Told”
Industry Craft: Outdoor

Leo Burnett Madrid—Old Spice “Most Epic Seafaring Legend Ever Told”
Outdoor: Other FMCG

Leo Burnett Manila—McDonald’s “McClassroom”
Brand Experience & Activation: Market Disruption

Leo Burnett Melbourne—Bonds “Out Now”
Brand Experience & Activation: Corporate Purpose & Social Responsibility

Leo Burnett Mexico—Eva Clinic “Untouchables”
Health & Wellness: Brand-led Education & Awareness

Leo Burnett Mexico—Vitalis “Spend For Retirement”
Brand Experience & Activation: Use of Mobile

Leo Burnett Mexico—Vitalis “Spend For Retirement”
Direct: Consumer Services / Business to Business

Leo Burnett Mexico—Vitalis “Spend For Retirement”
Direct: Use of Mobile

Leo Burnett Mexico—Vitalis “Spend For Retirement”
Direct: Market Disruption

Leo Burnett Mumbai—Whisper “#KeepGirlsinSchool”
Sustainable Development Goals: Quality Education

Leo Burnett Tailor Made—ABTO “Cartoons – Daughter”
Print & Publishing: Not-for-profit / Charity / Government

Leo Burnett Tailor Made—CVV “Cliff”
Industry Craft: Print & Publishing

Leo Burnett Taiwan—China Airlines “Souvenirs From Travel”
Creative Strategy: Travel / Leisure

Leo Burnett Toronto—Woah Dough Logo
Design: Food

Leo Burnett Toronto—Wonderbone “You Choose What They Chew”
Print & Publishing: Other FMCG