Leo Burnett India and HDFC Life look towards a brighter future

Every decision is important when it comes to your family—and having a safeguard financial plan not only secures their future but can act as the ultimate confidence boost during uncertain times. Leo Burnett India and HDFC Life’s newest campaign shows the importance of insuring families to bounce back seamlessly in spite of the unexpected.

The new film follows a family of three on their journey to establish their own business. It opens to a couple at an event, as the wife proudly fixes her husband’s tie, cueing a flashback of their adventure. In recent years, everything seems smooth—business is booming and merchandise is selling.

However, it wasn’t always this easy. The family struggles like many small business owners – from surprise setbacks like a leaky roof – while balancing family and work and even job loss.

This is why they took a leap of faith and used their HDFC Life policy to chart a new path to success. The wife’s gesture signifies a newfound sense of security and the confidence she has in their reliable financial plan.

The campaign then resumes at its opening scene and reveals that the event is the grand opening of an even more extravagant, luxurious and well-known clothing store.

By taking the audience through the ups and downs of their journey, viewers can resonate with the ‘dust yourself off’ mindset, assured of the financial security that families enjoy with HDFC Life.

Credits:

CEO & CCO: South Asia, Leo Burnett: Rajdeepak Das

CEO & CSO: South Asia, Leo Burnett: Dheeraj Sinha

Executive Creative Director: Mayuresh Dubhashi

Creative Team: Savya Sarang, Rucha Rao

Senior Vice President: Ashima Mehra

Account Management: Aditya Atre, Divya Ganeriwala, Dilip Varu

Planning: Noor Samra, Anjali Kamath, Shashank Bhagchandani

Production House: Equinox Films

Director: Sandeep Modi

Executive Producer: Manoj Shroff

Producer: Annum Waris

Music: Vishal Khurana