Wingstop campaign celebrates consumers’ cravings

In the new campaign, You Know You Want It, fans of the flavorful wings indulge in their favorite restaurant no matter the occasion.

When you think of ordering in wings, you might picture backyard parties and sporting events. But it turns out most Wingstop fans give in to their craving for mouthwatering wings every day.

Wingstop released six new spots that highlight the delicious moments when people decide to indulge in the sauced and tossed wings, as part of their You Know You Want It campaign.

Whether you’re at work or at the gym—it’s always the right time to enjoy Wingstop’s 11 soul satisfying flavors of wings. The hilarious new works show wing-lovers choosing their favorite food above all else—all with a side of ranch, of course.

“Our You Know You Want It initiative is celebrating and empowering the unique ways and moments when people give into their Wingstop craving,” says Executive Creative Director, Mikal Pittman. “It’s showing new people how to engage with Wingstop and giving people permission to indulge.”

No matter when you eat Wingstop or where you get it delivered, there is no denying that devouring wings should be an everyday occasion.